3 drivers of customer equity

 · There are three drivers of Customer equity namely: Value equity, Brand Equity, and Relationship equity. Value equity The customer assessments of what the company has to offer in the marketplace is based on the customer’s willingness to sacrifice what it gets. A business scores high when it satisfies preferences, price, and convenience.  · There are three drivers of customer equity – brand equity, value equity and relationship equity (also known as retention equity). These factors both work independently as well as together. Brand Equity:refers to the overall value of the brand as an asset. Brand Equity is reflected in the way customers respond to the brand. A firm can influence customer’s attitude towards the brand by focusing on some of the important actionable sub-drivers, which includes, a) communication message; developing an ongoing perception of the brand, b) special events; creation of special opportunities for the customer to develop brand associations, c) brand extensions; using the same name in different product categories, d) brand .

the customer-based brand equity and the drivers of customer equity associated with their retail brands. Originality/value. A firm can influence customer’s attitude towards the brand by focusing on some of the important actionable sub-drivers, which includes, a) communication message; developing an ongoing perception of the brand, b) special events; creation of special opportunities for the customer to develop brand associations, c) brand extensions; using the same name in different product categories, d) brand partners; selection of another company to share the brand, e) product placements; carefully embedding. Our research extends the literature on the outcomes of the three drivers of customer equity: value equity, relationship equity, and brand equity. The survey data of the study were used to examine their effects on customer loyalty, and the effect of customer loyalty on customer equity.

three drivers of customer equity—value equity, brand equity, and relationship equity (also known as retention equity). These drivers work independently and. There are three drivers of customer equity--value equity, brand equity, and rela*vhip equity (also known as retention equity). They suggest a customer value model, stating that three equity drivers⎯value equity, brand equity, and relationship equity⎯influence a customer's.